New Sherri Hill Arriving Daily

With another stunning prom dress collection, Sherri Hill is showcasing new elegant floor length gowns, fun and flirty shorts, and figure flattering mermaids  Dresses are now shipping for the 2011 prom season.

Have You Checked Out the Dress of the Day?

Have you looked at the Facebook post for the dress of the day?  Check out the Jovani and the Jasz dresses from the past two days!  Keep a check for the daily post!  Add the post to your Facebook, Twitter, or email the look to a friend!

Dress of the Day

We are now showcasing the Dress of the Day on the Formal Approach Facebook site.  Like the Facebook or follow us on twitter to see these fabulous dresses that are perfect for any occasion.

Jasz Dress 4011 in the Opening

Jasz Couture 4011

Jasz Couture not only had a gown chosen to be in the opening number of the Miss High School All American pageant but also won the Best Dynamic Improvement Award at the 2010 International Prom Retailers Choice Award Show during AmericasMart in Atlanta.  The fashion forward design house has long been a trend setter in styling but now is showing its impact in the prom and pageant industry.  With a outstanding fall cocktail collection, and a soon to be in stores prom dress collection that includes alines, short/cocktail, and sexy cutouts everyone can find the perfect dress from Jasz this year!