Formal Approach, a formal wear retailer with over 20 years of formalwear experience. This blog discusses prom dresses, party dresses, high end fashion, celebrities, and designers! Posts on the blog are written by our employees and are not necessarily the views and opinions of Formal Approach. We sell prom dresses, homecoming dresses, pageant gowns, shoes and accessories, men's tuxedos and formalwear. Our purpose is to use a blog to communicate website updates, sales and even promotions!


Shop online 24/7 at www.formalapproach.com to view one of the largest prom collections in the south!


Monday, March 28, 2011

The New Moda Tuxedo is now In-Stock

Jean Yves has released the New Moda Charcoal Gray tuxedo just in time for prom and wedding season.  The Moda has already made a splash in the wedding industry by being featured in the 2010-2011 New Years Eve Wedding in Times Square.  Chosen by the audience for the groom to wear has made the look extremely popular.  Visit Formal Approach today to try on and chose the Moda for your wedding or special occasion.

Friday, March 25, 2011

Back In-Stock for Prom 2011

One of the top prom styles for 2011 is now back in stock in the amazing Bright Yellow color.  Limited Edition 4369 by Jasz Couture in available in sizes 2 through 12.  This modified a-line style has entr'acte beading and a gorgeous double  crossed back that has made it one of the top 10 prom dress styles of the season.

Wednesday, March 23, 2011

Sherri Hill on Idol

Well, maybe Sherri Hill was not there but one of her Amazing prom looks was.  Sherri Hill style 2532 made the Idol stage on contestant Hailey Reinhart.  The super sexy bandage and beaded short mini dress was one of the best looks of the night.  Pairing it with the platform peek toe pumps pulled this look together perfectly.  Sherri Hill style 2532 is currently available at Formal Approach in either the black or the white version.  Look for this popular style to be around for Homecoming in the fall also.