Formal Approach, a formal wear retailer with over 20 years of formalwear experience. This blog discusses prom dresses, party dresses, high end fashion, celebrities, and designers! Posts on the blog are written by our employees and are not necessarily the views and opinions of Formal Approach. We sell prom dresses, homecoming dresses, pageant gowns, shoes and accessories, men's tuxedos and formalwear. Our purpose is to use a blog to communicate website updates, sales and even promotions!


Shop online 24/7 at www.formalapproach.com to view one of the largest prom collections in the south!


Sunday, January 23, 2011

Night Moves Dress featured on Access Hollywood

Night Moves has done it again with a beautiful emerald dress perfect to steal the look of the Golden Globes Read Carpet of Mila Kunis sheath.  The one shoulder, ruches bodice and slight flare skirt show the look of elegance that Night Moves has been showcasing and already shipping for Prom 2011!  Great job, Night Moves design team!

Friday, January 21, 2011

Jovani 7450 Restocked!

Been looking for one of the hottest dresses for Prom 2011.  This hard to find Jovani dress is now back in stock at our store in multiple sizes.  With vibrant colors and gorgeous styling, 7450, fast became one of the top prom dresses for 2011.  With an encrusted empire sweetheart neckline and perfect cut high low pick up skirt the dress is a head turner upon entrance.  Just one thing, if you get this dress make sure you add the perfect shoes, and Jovani even has their own line of great party shoes now.

Saturday, January 15, 2011

Jewelry Still Over the Top!

The jewelry is still large this year!  A statement making look that will catapult a dress from average to unbelievable within seconds.  Double and triple stack the bracelets, large hanging chandelier earrings. and the way to large for your finger blinging ring are a must have to complete the looks for Prom 2011!

Thursday, January 13, 2011

Falling Behind...

Well, guess you can say prom season is here!  We have fallen so far behind on our blog writing it is not even funny!  Formal Approach however wants you to know that they re ready for Prom 2011 with over 3000 prom dresses in stock, over 75 uniques styles of party shoes, and over 500 pieces of unique jewelry making us ready for the new season.  We now have extended hours to better serve you or visit us on line at www.formalapproach.com for our entire collection of top designer dresses.