Formal Approach, a formal wear retailer with over 20 years of formalwear experience. This blog discusses prom dresses, party dresses, high end fashion, celebrities, and designers! Posts on the blog are written by our employees and are not necessarily the views and opinions of Formal Approach. We sell prom dresses, homecoming dresses, pageant gowns, shoes and accessories, men's tuxedos and formalwear. Our purpose is to use a blog to communicate website updates, sales and even promotions!


Shop online 24/7 at www.formalapproach.com to view one of the largest prom collections in the south!


Monday, July 25, 2011

Pageants See Green

Since Sherri Hill did a custom dress for Miss USA the green color has become one requested by formal goes of all types.  For many years emerald to hunter green was a color that only few requested.  Now emerald green is know as the new trendy color for homecoming, formals, prom and pageant.  Look for the elegant green color, like this one from Jovani 2012, to make a strong comeback as one of the most wanted for prom and pageant 2012.

Friday, July 22, 2011

Shoe Make the Match Perfect

To go with that over the top homecoming dress that will make you stand out on the field, don't forget to add the unforgettable shoes to go with it.  Look toward the fashionable shoes like these from Jovani.  A silver hill, feather detail, and a modified slim platform all make this shoe one that will be talked out by all.  So look for the bling with the shoe and not just with the jewelry.

Tuesday, July 19, 2011

Homecoming Dresses in Flirty and Fun

Homecoming dresses are becoming as important as prom dresses. The look, design, and fit all must be perfect for hitting the football field lights!  While most homecomings are still help outside during football season, the girls who are on the field have began to realize that you must stand out!  From beads and sequins, to layers and feathers, homecoming contestants are reaching for the look that they think will make them ready for anything.  We have to say it is about time. The dress is important just don't forget to add the perfect accessories to make your appearance as memorable as possible.

Saturday, July 16, 2011

Prom360 App Perfect for Prom

The Prom360 app is Formal Approach's newest addition to its multimedia use of technology.  Keeping their prom and pageant shoppers abreast on the latest from the top prom designers in the country is the main mission.  View the entire collections of designers, share images with your friend via Facebook or twitter, check out the latest youtube videos, and more all at the finger tips of your smart phone.  Make sure you get it today so you'll be ready for Prom 2012!

Friday, July 15, 2011

Sherri Hill Readys for Homecoming and Formal Season



For Sherri Hill to let out the secrets of her 2012 collection would only be to compromise the cutting edge designs that we have come to expect over the past few years. However, there are clues that can be taken from the fantastic fall/homecoming designs that will soon be available in our retail stores.

The over the top “bling” is still (and always will be) a part of what we have come to expect from a top pageant designer and once again Sherri delivers the wow factor. She always knows how to make a dress stand out by being perfectly hued or stoned to catch every ray of light available. With this knowledge she set in to motion the large silver mirror beading that was the key part to the look of 1403. A sophisticated yet fun and flirty dress that sold faster than a retailer could stock.
Unique fabrication and design make the dress a Sherri Hill! And with that comes the dress that you stop, look at, think about, and then buy because it is perfect! From the return of sleeves, disco ball patterned paillettes sequins, lycra banding, metal mesh, and feathers you have an easy choice to make your entrance as jaw dropping as possible.

So we may not be able to show you the exact look you will be asking your authorized Sherri Hill and International Prom Retailer to see, but we can say from our experience and knowledge Sherri Hill will be a prom collection for 2012 that will be like no other. So get ready! A jaw dropping entrance will definitely be made by those who chose a Sherri Hill.

Friday, July 8, 2011

International Prom Announces International Promise Foundation

Being a member of International Prom Association makes us even more excited to help announce the newest initiative,  International Promise Foundation.  The foundation was created as a means of giving back directly to the concerns of our industry's social audience.  The first initiative of International Promise Foundation is the Black Tie kick off on Tuesday, August 16 for the USO, benefiting the teen outreach of the service men and women.